15 Dec My workflow/method/tips for Google AdWords Keywords Research
Work Flow for PPC Keywords Research
- Please list products or services you sell. You need to make sure the keywords you bid on are extremely related to your business and the landing pages that your ads will be landing.
- Brainstorming PPC keywords lists: Think about how your consumers would ask for your products, services, and content in search queries. Also, you may do a survey to your customers, letting them write couple keywords ideas for you that you may miss. A good way to create different keywords groups is to mimic the structure of your websites or your products/services.
- Searches on Google: Use some of the keywords you already have and search them on Google. Read the text ads on AdWords and titles/descriptions in the free/organic rankings, and hop on the various websites that show up on the first page. Related searches, which can be found at the bottom of the page, can be a good generator for new keywords. Be wary of these, though, because they won’t necessarily have a high volume just because Google suggests them.
- Use tools to expand and refine your focus keywords. Basically, keywords can be roughly divided into four types: Brand Terms, Generic Terms, Related Terms, Competitor Terms. Copy and paste your focus keywords and keywords lists into Google AdWords Keyword Planner. You may choose your targeting area and try whether turn on the keyword options. It will make related keywords ideas which let you prioritize the keywords have relatively high monthly average searches and lower competitions. You may also combine some good keywords from keywords planner. Google AdWords Keyword Planner also will provide you Ad group ideas which you could refine your Ad groups as well.
- Take a closer look for high search volume keywords. Is it relevant to your business? If the answer is no, you may not use it. If the answer is yes. You may optimize your landing page with the exact words, recognizing the content as an extremely readable and relevant. This will help you to get a high-quality score.
- Watch your competitors: Do a deep analysis to know what your competitors are doing and what is their SERP looks like. You may use tools like SEMrush/SpyFu to get their keywords ideas. It is a good thing if you see they are offering the similar products or service you also provide. Because it gives you the chance to know how to beat them. Starting to check their landing pages, ad copies, titles, you should get a pretty deep understand where you stand.
- Sorting and organizing your PPC keywords into Ad Groups. Now you should have a really impressive keywords list. So it is time to sort your keywords list and finally prioritize your keywords.
- Add Negative Keywords: As you create your keyword list, you should also create negative lists for different ad groups and campaigns. You could brainstorm some negative keywords and also use the tools provided by WordStream’s free negative keyword tool. You should also keep an eye on search term reports to identify new negative keywords. As a general rule of thumb, use broad match negatives to disqualify any query that contains your negative term, such as “free.” Use phrase and exact match negatives to disqualify more specific queries that contain long-tail negative keywords.