31 Jan Multi-Channel Attribution, Online to Store – HP Online-to-Store Case Study
The case study came from thinking with Google: Really Helpful!
What happens when a consumer tech brand like HP teams up with a retailer to create a more effective search marketing campaign? In this study we take a look at the impact an HP computing search marketing campaign had on sales in the store. What we found was that they had success in reaching millions of customers who are actively seeking offers.
What happens when a consumer tech brand teams up with a retailer on search marketing? A case study by Google, research partner APT and HP for a “digital co-op” campaign to boost in-store sales found:
- 530% return-on-ad-spend
- Branded and non-branded keywords were effective in reaching customers at all steps of the purchasing process
Branded and non-branded keywords were both significant drivers of traffic, reaching shoppers at all stages of the purchase process.