SEO Archives - Jacky Yuan | Digital Marketing Consultant
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Google AdWords, SEO / 02.11.2016

Different Goals: SEO campaign: Your goal should be to deeply understand the keyword landscape of the subject of the campaign. The keyword landscape is the list of keywords that most people use when searching for information on this topic. PPC campaign: You need to research keywords that you can bid on. These campaigns need keywords that maximize the benefit to cost per click investment....

SEO / 31.10.2016

This is an example of SEO study: research the right keywords and then write the right article. Instructions: You will be randomly assigned a local business to perform an SEO assignment. For this “assignment” you will need to conduct keyword research, prioritize keyword groupings, write a piece of content, write the metadata for the content, and suggest at least two potential linking partners....