Web Analytics Archives - Jacky Yuan | Digital Marketing Consultant
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Tag Manager, Web Analytics / 10.09.2018

Beginners Guide to Advanced Google Analytics Tracking Have you ever wondered how tracking is actually implemented on a website? How  you can actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: _gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10, true]); Or something more complicated like the one below: <script type='text/javascript'> if(typeofjQuery != 'undefined') { varfiletypes = /\.(zip|exe|dmg|pdf|doc.*|xls.*|ppt.*|mp3|txt|rar|wma|mov|avi|wmv|flv|wav)$/i; varbaseHref = ''; if(jQuery('base').attr('href') != undefined) baseHref = jQuery('base').attr('href'); varhrefRedirect = ''; . . } </script> But they are not going to tell you how to implement this code on...

Tag Manager, Web Analytics / 10.09.2018

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager Google Tag Manager is easy to use for a non-coder but only to a very limited extent. If you want to considerably modify the way, a tag is fired or should behave, or if you want to implement advanced tracking like: scroll tracking, ecommerce tracking or enhanced ecommerce tracking then you need to have adequate knowledge of: DOM, Nodes and CSS selectors. If you can not traverse a DOM, you won’t be able to get the best out of GTM. You won’t be able to take full advantage of...

Data Analysis, Web Analytics / 29.05.2018

A Beginner’s Guide to Channel Attribution Modeling in Marketing (using Markov Chains, with a case study in R) Introduction In a typical ‘from think to buy’ customer journey, a customer goes through multiple touch points before zeroing in on the final product to buy. This is even more prominent in the case of e-commerce sales. It is relatively easier to track which are the different touch points the customer has encountered before making the final purchase. Source: MarTech Today As marketing moves more and more towards the consumer driven side of things,...

Web Analytics / 31.01.2018

The case study came from thinking with Google: Really Helpful! What happens when a consumer tech brand like HP teams up with a retailer to create a more effective search marketing campaign? In this study we take a look at the impact an HP computing search marketing campaign had on sales in the store. What we found was that they had success in reaching millions of customers who are actively seeking offers. What happens when a consumer tech brand teams up with a retailer on search marketing? A case study...

Google AdWords, Original Articles, Web Analytics / 06.01.2018

Dealership Websites Conversion Goals In the automotive industry, we always talk about only one ultimate goal: Sell More Cars. However, do you ever think of tracking your dealership websites conversion goals that actually contribute to selling your cars? This is why we need to set up those Google Analytics goals on your dealership website.  WHAT GOOGLE ANALYTICS GOALS AUTO DEALERS SHOULD TRACK Destination URL Tracking New Vehicle Detail Page (VDP) Views Price Quote Used VDP Views   Form Submissions Finance Application Submissions Trade-in Appraisal Submissions Contact Us Submissions Clicks to Calls Leads/Sales/Appointment/Collisions Service Appointment...

Google AdWords, Original Articles, Web Analytics / 07.07.2017

How do my mobile users from AdWords compare to the rest of my mobile users? Mobile traffic has surpassed the traffic levels that we see from desktops since 2014. During my paid search analyst career, I have seen mobile traffic Today, I will show you how to do it through segments in Google Analytics. This time, we are going to compare the Google AdWords traffic, Facebook Paid Traffic, Organic Traffic, and Referral Traffic only on the mobile device. First, go to Audience - Mobile Overview Second, go to create a custom...

Google AdWords, Original Articles, Web Analytics / 06.05.2017

Does ad position matter to your AdWords Campaign?   What is a good position in Google AdWords?   An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on. Average positions can be between two whole numbers. For example, an average position of "1.7" means that your ad usually appears in positions 1 or 2.   Question: Do users behave differently on my site if they came there by clicking an ad on the top of a page?   Let’s find the answer...