The AdWords API and the Mobile world
The AdWords API and the Mobile world Summary Why care about mobile? This is a graph from 2015. Now is 2018. I cannot imagine how many mobile users are now greater than desktop users. Therefore, mobile is increasingly becoming the place where people are going to be viewing your website/seeing your ads and the place where they're going to click on your ads. So it is certainly worth our attention. How to get your ads on mobile devices? Campaign/ad group level bid adjustments: Tip the balance in favor of mobile Display-only campaign:...