Google AdWords Archives - Jacky Yuan | Digital Marketing Consultant
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Google AdWords / 26.01.2018

The AdWords API and the Mobile world Summary Why care about mobile? This is a graph from 2015. Now is 2018. I cannot imagine how many mobile users are now greater than desktop users. Therefore, mobile is increasingly becoming the place where people are going to be viewing your website/seeing your ads and the place where they're going to click on your ads. So it is certainly worth our attention. How to get your ads on mobile devices? Campaign/ad group level bid adjustments: Tip the balance in favor of mobile Display-only campaign:...

Google AdWords, Original Articles, Web Analytics / 06.01.2018

Dealership Websites Conversion Goals In the automotive industry, we always talk about only one ultimate goal: Sell More Cars. However, do you ever think of tracking your dealership websites conversion goals that actually contribute to selling your cars? This is why we need to set up those Google Analytics goals on your dealership website.  WHAT GOOGLE ANALYTICS GOALS AUTO DEALERS SHOULD TRACK Destination URL Tracking New Vehicle Detail Page (VDP) Views Price Quote Used VDP Views   Form Submissions Finance Application Submissions Trade-in Appraisal Submissions Contact Us Submissions Clicks to Calls Leads/Sales/Appointment/Collisions Service Appointment...

Google AdWords, Original Articles, Web Analytics / 07.07.2017

How do my mobile users from AdWords compare to the rest of my mobile users? Mobile traffic has surpassed the traffic levels that we see from desktops since 2014. During my paid search analyst career, I have seen mobile traffic Today, I will show you how to do it through segments in Google Analytics. This time, we are going to compare the Google AdWords traffic, Facebook Paid Traffic, Organic Traffic, and Referral Traffic only on the mobile device. First, go to Audience - Mobile Overview Second, go to create a custom...

Google AdWords, Original Articles, Web Analytics / 06.05.2017

Does ad position matter to your AdWords Campaign?   What is a good position in Google AdWords?   An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on. Average positions can be between two whole numbers. For example, an average position of "1.7" means that your ad usually appears in positions 1 or 2.   Question: Do users behave differently on my site if they came there by clicking an ad on the top of a page?   Let’s find the answer...

Google AdWords, SEO / 02.11.2016

Different Goals: SEO campaign: Your goal should be to deeply understand the keyword landscape of the subject of the campaign. The keyword landscape is the list of keywords that most people use when searching for information on this topic. PPC campaign: You need to research keywords that you can bid on. These campaigns need keywords that maximize the benefit to cost per click investment....