The AdWords API and the Mobile world - Jacky Yuan | Digital Marketing Consultant
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The AdWords API and the Mobile world

The AdWords API and the Mobile world


Summary

  1. Why care about mobile?
    This is a graph from 2015. Now is 2018. I cannot imagine how many mobile users are now greater than desktop users. Therefore, mobile is increasingly becoming the place where people are going to be viewing your website/seeing your ads and the place where they’re going to click on your ads. So it is certainly worth our attention.
  2. How to get your ads on mobile devices?
    Campaign/ad group level bid adjustments: Tip the balance in favor of mobile
    Display-only campaign: Set only serve mobile device, mobile image ads
    Call-Only Ads: Release on Feb. 2015. It is cheap at the beginning, now I am really careful to use this type of ads because it is expensive in lots of scenarios now. However, it is still great for law firms(Chinese, Spanish), business types fit for making a deal via phones(B2B)
    App Ad Extension: Choose mobile app category, targeting people, mobile devices, demographics
  3. App ad extensions
  4. App promotion and engagement campaigns
  5. Mobile Landing Pages
    Minimize redirects, minimize server processing time, concatenate assets(css/js/images), minify css/js, cache
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