About - Jacky Yuan | Digital Marketing Consultant
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About Me

Hi, my name is Jackie Yuan and I love Internet Marketing

With 3+ years’ experience digital marketing industry, I have hands-on experience PPC and SEO from SMEs to Fortune 500 in the agency-side environment with experience leveraging analytic platforms to measure and deliver performance reporting insights. I am a digital marketer who can program and always interested in learning advanced marketing technology.

👍 Proficiency with Data Visualization tools like Tableau, Google Data Studio
👍 Proficiency with Web Analytics platforms (Adobe, Google Analytics, etc.)
👌 Experience with data manipulation and statistical tools (SQL, R, 🐍 Python, SAS, etc.)

Paid Media (PPC) / Search Engine Marketing(SEM):
Google AdWords (Search, Display, Google Shopping, Dynamic Campaign, YouTube, Display Remarketing/ Search RLSA), DoubleClick, Bing Ads, Facebook Ads, Instagram Ads, Amazon Ads, Search Engine Optimizers (Kenshoo, Marin, etc.)

Search Engine Optimization (SEO): SEO Keywords Research, SEO Friendly Design and Site Audit, Duplicate content Analysis and Solutions, Content SEO Strategy and Outreach Methods, Schema Markup, Local SEO Ranking, Smart Link Building

Google Analytics 360: Clean data using filters, advanced user/sequenced segments; Analysis visitors demographic/interests;
Cohort analysis; Custom dimensions; Calculated metrics; Combine custom data; API calls

Multi-Channel Attribution Models: Across Digital Channels Model, Across Multiple Screens Models, Online to Store Models, Customized/Personalized Attribution Model.

A/B, multivariate testing tool: Optimzely, Google Optimize

Programing Language: HTML5, CSS, JavaScript, PHP, SQL, Python

E-commerce & Web Management platforms: building 10+ WordPress site from scratch, Magneto, Shopify, WooCommerce

Other Tools: Google Search Console, Bing Webmaster Tool, Google Keywords/Display Planner, Screaming Frog, SEMrush, Moz, Facebook’s Audience Insights Tool, BrightEdge, SpyFu, Raven, BuzzSumo, Yoast SEO, Hotjar, Crazyegg etc.