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Data Analysis, Python / 08.04.2020

In the dataset, if an observation is unusually larger or smaller than other data in the dataset, we call it Suspected outlier. The existence of suspected outliers will have an undue influence on subsequent calculations. It is necessary to detect suspected outliers and properly handle them. A classic method of calculating the suspected outliers in a data set is the Tukey method. The method first calculates the quartile (Q1) and the quartile (Q3) of the data set to calculate the interquartile range (IQR), which is then less thanQ1 -...

Tag Manager, Web Analytics / 10.09.2018

Beginners Guide to Advanced Google Analytics Tracking Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: _gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10, true]); Or something more complicated like the one below: <script type='text/javascript'> if(typeofjQuery != 'undefined') { varfiletypes = /\.(zip|exe|dmg|pdf|doc.*|xls.*|ppt.*|mp3|txt|rar|wma|mov|avi|wmv|flv|wav)$/i; varbaseHref = ''; if(jQuery('base').attr('href') != undefined) baseHref = jQuery('base').attr('href'); varhrefRedirect = ''; . . } </script> But they are not going to tell you how to implement this code on...

Tag Manager, Web Analytics / 10.09.2018

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager Google Tag Manager is easy to use for a non-coder but only to a very limited extent. If you want to considerably modify the way, a tag is fired or should behave, or if you want to implement advanced tracking like: scroll tracking, ecommerce tracking or enhanced ecommerce tracking then you need to have adequate knowledge of: DOM, Nodes and CSS selectors. If you can not traverse a DOM, you won’t be able to get the best out of GTM. You won’t be able to take full advantage of...