Beginners Guide to Advanced Google Analytics Tracking Have you ever wondered how tracking is actually implemented on a website? How  you can actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: _gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10, true]); Or something more complicated like the one below: <script type='text/javascript'> if(typeofjQuery != 'undefined') { varfiletypes = /\.(zip|exe|dmg|pdf|doc.*|xls.*|ppt.*|mp3|txt|rar|wma|mov|avi|wmv|flv|wav)$/i; varbaseHref = ''; if(jQuery('base').attr('href') != undefined) baseHref = jQuery('base').attr('href'); varhrefRedirect = ''; . . } </script> But they are not going to tell you how to implement this code on...

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager Google Tag Manager is easy to use for a non-coder but only to a very limited extent. If you want to considerably modify the way, a tag is fired or should behave, or if you want to implement advanced tracking like: scroll tracking, ecommerce tracking or enhanced ecommerce tracking then you need to have adequate knowledge of: DOM, Nodes and CSS selectors. If you can not traverse a DOM, you won’t be able to get the best out of GTM. You won’t be able to take full advantage of...